Amazon Link
Meetup Link
Book PDF
BlueOceanStrategy.pdf
Chapter Notes:
Help! My Ocean is Turning Red
Chapter 1 — Creating Blue Oceans
Chapter 2 — Analytical Tools and Frameworks
Chapter 3 — Reconstruct Market Boundaries
Chapter 4 — Focus on the Big Picture, Not the Numbers
Chapter 5 — Reach Beyond Existing Demand
Chapter 6 — Get the Strategic Sequence Right
Chapter 7 — Overcome Key Organizational Hurdles